DutchWare Rebranding

After asking for months to do a rebranding I was finally granted permission. This was no small task, the logo was on many products and already well established with customers. My goal was to keep the main feel and idea of the logo, while updating and refining the wordmark, image and providing a set of scalable logos that could be used from favicon to banners. A long process of wideling down shapes, styles, and colors lead to a successful logo appealed to existing customers and will easily stand time gracefully.